Netizens are thoroughly confused.
On June 13, KST, Starship Entertainment posted an update regarding the health of CRAVITY member Seongmin, which has left many netizens confused.

In the notice, the agency informed fans that Seongmin had suffered an “unexpected physical collision” with another member and had to be taken to the hospital, where he was diagnosed with a rib injury.
Hello, this is Starship Entertainment.
We would like to sincerely thank all the fans who always send their unwavering love and support to CRAVITY.
We are writing to inform you about the health condition of our artist Seongmin and his upcoming schedule.
During a recent shoot, Seongmin experienced an unexpected physical collision with another member. He was immediately taken to the hospital for examination and received a diagnosis of a rib injury following a thorough check-up by a specialist. He is currently focusing on treatment and recovery.
— Starship Entertainment
While fans wished Seongmin a speedy recovery, many were left confused by the wording of the announcement. Netizens were left wondering if Starship Entertainment was trying to deliberately portray the situation as a physical fight between two members. Others were simply baffled by the unprecedented expression, “unexpected physical collision” used in the announcement.
- “Even if they’re trying to do noise marketing, why would they go for something that would ruin the artist’s image?”
- “Who puts out a statement like that?”
- “The notice is so dumb.”

- “‘Physical collision’ usually implies they fought — they should’ve just said they bumped into each other or something.”
- “Seems like they’re subtly saying, ‘Don’t criticize the company — the members ran into each other, not our fault.’ But honestly, even so… seriously?”
- “From the way the announcement’s worded, you’d think there was an actual fight. Why not just say it was a minor injury?”
Meanwhile, CRAVITY’s latest concept photos have stirred up a buzz on online spaces, and not for good reasons. Read more about it here:
“C*mvity…?” K-Pop Fans Get Grossed Out By New Unhinged Concept Photos