His assets are being seized.
Popular Korean actor Kim Soo Hyun is facing multiple lawsuits and asset seizures after a personal controversy damaged his public image.
One of the main companies involved is Cuckoo Electronics, part of the Cuckoo Holdings Group, known for its rice cookers. Kim had been their exclusive model for over 10 years, but the relationship turned sour after public backlash over his alleged past relationship with the late actress Kim Sae Ron.
On April 24, 2025, Cuckoo Electronics filed for a court-ordered asset seizure worth ₩100 million KRW (about $73,500 USD), targeting Kim’s bank accounts and loans. This request was approved on May 20 by the Seoul Eastern District Court.
Just days later, on May 2, Cuckoo Electronics also sued Kim for ₩850 million KRW (about $625,000 USD) in damages. Alongside other Cuckoo affiliates like Cuckoo Homesys, they filed a combined lawsuit against Kim and his agency, Gold Medalist, demanding a total of over ₩2.00 billion KRW (about $1.47 million USD)
Previously, it was reported that Classys, a medical aesthetics company, placed a ₩3.00 billion KRW (about $2.21 million USD) seizure on Kim’s home in Seongdong-gu, Seoul, on May 8.
Advertiser Seizes Kim Soo Hyun’s Luxury Apartment After He Fails To Pay Penalty Fee
As legal battles mount, Kim Soo Hyun finds himself under growing financial and reputational pressure from former brand partners.