Interactions between artists and fans have always been a cornerstone of K-Pop, and expectations have risen even higher since the introduction of messaging platforms like Bubble. Now, NCT WISH’s Yushi has found himself at the center of major backlash over infrequent communication with fans.
The anger began when a Korean fan posted a Bubble screenshot to X (formerly known as Twitter), captioning the post, “The latest update on Yushi’s Bubble, apparently.” The image showed a series of unanswered messages to NCT WISH’s Yushi spanning at least a week, with the fan’s frustration growing more evident as the messages went on.
유우시 버블 근황이랜다 pic.twitter.com/KF6usoBeh8
— 나가복도 형복도에좀나가있어 리차이야폰쿨 黃 𝘓𝘦𝘦 (@T1OO1101) June 6, 2025
What I get for extending Bubble
You said you come every day. [June 1]
Did you forget me? [June 2]
Come visit Bubble sometime. [June 5]
‘Oppa, this is a paid service.’ [June 6]
— @T1OO1101
The post quickly exploded, racking up almost 20,000 likes in just one day. In response, more NCT Wish fans flooded the quotes with their own complaints about Yushi’s lack of activity. One particularly frustrated fan garnered over 10,000 likes after stating, “There were days he just left it like this.” In their screenshot, Yushi can be seen greeting fans with just one message on May 20 before leaving for a further two days.
그냥 이러고 간 날도 있어🥰 https://t.co/XyuDsGbtwz pic.twitter.com/HsTiodELLO
— 게로츄녀 (@gerochugirl) June 6, 2025
Yushi: Hello everyone.
OP: Huh?
— @ gerochugirl
While activity on messaging platforms varies greatly from idol to idol, many Korean NCTzens remarked that even three days without a reply meant they weren’t getting their money’s worth. One fan also provided context about how the platform operates from the artist’s perspective, sharing a past screenshot from EXO D.O.’s view. The image revealed that Bubble sends artists a notification after a week of inactivity, which reads: “It’s been over 7 days since you last sent a message. Please check your fans’ heartfelt messages.”
참고로 버블을 일주일동안 안보내면 해당 아이돌에게 이렇게 알림이 간다고 한다 https://t.co/LbV27LTovb pic.twitter.com/tymCa0IZs0
— 맹 (@dolli01010) June 6, 2025
For reference, if an idol doesn’t send any messages on Bubble for a week, they apparently get a notification like this.
— @dolli01010
Others, meanwhile, complained that this was a repeated pattern. One netizen cited a past controversy back in 2024 when Yushi sent one-letter response to fans on Weverse after 27 days of absence.
https://t.co/RfO2B0SmOp pic.twitter.com/5EEhft1t7T
— 쿠우 (@jsjsjs_02) June 6, 2025
This isn’t the first time Yushi has been criticized by Korean fans for his behavior. Earlier this year, he also faced backlash for his attitude during a radio show appearance.
Popular Rookie Idol’s Attitude Hit With Criticism During Music Broadcast
